This is my top pick from the new Next x Morris & Co collaboration – it’s a dead ringer for the sell-out Habitat x Morris & Co armchair
Could this stunning chair be the next big thing?


It's hard not to love a Morris & Co print. Their intricate designs provide an easy way to create a statement in your living room, and now Next has teamed up with Morris & Co to launch a new upholstery collection that seamlessly blends craftsmanship, heritage, and style - and I’ll happily be the first to say I think the Ashford armchair will be a sell-out.
Now available to shop online, the Next x Morris &Co features two new sofa and chair silhouettes, The Ashford and The Maycott, available in eight stunning patterns inspired by the legendary William Morris. So if you’ve been looking to invest in one of the best sofas, Next is not to be missed if you want to add some maximalist beauty to your living space.
Morris & Co prints have been everywhere this year, and following the success of the sell-out Habitat x Morris & Co armchair, I predict the Next armchair will follow suit. Here’s how you can get your hands on one.
It’s hard to forget the hype around the stunning Habitat x Morris & Co. Merton Sunflower Fabric Armchair, which launched in September and has frequently sold out since. Patterned sofas and upholstery have been having a moment for quite some time, as we seek nostalgia in our homeware. Opting for a Morris & Co print is a timeless take on the trend.
With prices starting at £775 for the Ashford and Maycott armchairs and the sofas costing over £1,000, the latest Next x Morris & Co is by no means cheap. However, William Morris, as we’ve seen, never goes out of style, making the chair more of an investment piece than a splurge item.
The Ashford silhouette has a plush finish, piped cushions and a selection of foot fittings to choose from, while The Maycott has a more sloped look with pea-shaped arms.
With the choice of eight patterns as well as selecting from accent chairs, footstools and sofas, you can create something that feels bespoke, as well as upgrading any of your living room seating ideas.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
‘We’re so excited to partner with NEXT to bring our recognisable heritage designs to fresh new upholstery pieces for the modern home. William Morris believed that art and beauty were for all to enjoy, and this partnership embodies his visionary spirit,’ said Claire Vallis, design director at Sanderson Design Group.
‘We’ve delved into our archive to reimagine iconic designs in new colourways for a classic maximalist look. Each fabric has been chosen to reflect a love of layered design and a passion for pattern, and each piece is upholstered to invite joy, comfort, and beauty in any space. I can’t wait to see how people bring these furniture pieces into their homes.’
The Next x Morris & Co collaboration is a stunning exploration of pattern and colour, and as other Morris & Co collaborations have shown us, it will stand the test of time. What pattern would you like to add to your living room ideas this season?

Kezia Reynolds joined the Ideal Home team as News Writer in September 2024. After graduating from City, University of London in 2022 with a bachelor’s degree in journalism, Kezia kicked off her career spending two years working on women’s weekly magazines. She is always on the lookout for the latest home news, finding you the best deals and trends - so you don’t miss a thing!
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
-
I was almost considering a summer ‘sleep divorce’ — but after testing Shark’s newest fan, it’s (thankfully) off the table
It makes cooling a breeze
-
Does your bedding contain this hidden sleep thief? What it is and how to avoid it, according to sleep experts
How to avoid this common cause of overheating
-
Don't confuse a leaf blower with a leaf vacuum – this is how to choose the right one for clearing small and large gardens quickly and easily
Can't decide which one to buy? Here's what the experts say...
-
'Like a coffee shop in your kitchen' – our reviewer's favourite bean to cup machine has 20 drink options and is now reduced by £100
It has a menu of 20 drinks to choose from – hot and iced!
-
I previewed H&M’s new Soho House-style homeware collection with 5-star hotel, Palm Heights – these are the pieces that are set to sell out
H&M just dropped the perfect summer-ready collab
-
5 affordable ways to make your living room lighting look much more expensive than it actually is
How to elevate your living room lighting – experts share top tips to level up your lighting game without breaking the bank
-
‘Rustic farmhouse’ is set to be the 'it' home decor trend of the summer according to Pinterest – here's how to style this easy-to-live-with look
This style is going to be the biggest home decor trend of the season ahead
-
This knife from Gordon Ramsay approved brand HexClad can't be duped – trust me, I've tried it
Whilst HexClad is best known for its chef-favourite pans, don't overlook the brand's knives if you're looking to upgrade your kitchen
-
Ninja's new coffee machine is my secret weapon for iced drinks at home – here are the features I'm hooked on
I'm absolutely hooked on these features on Ninja's upgraded coffee machine
-
Aldi’s new £4 candle is a dead ringer for the cult Neom Happiness candle – and it’s more than £30 cheaper
How does this bargain buy compare to a luxury brand?
-
Trust me, these 3 kitchen wallpaper trends are all the inspiration you need for a timeless cooking space
We can't get enough of these heritage-inspired prints